In a recent study, researchers from the University of Cambridge found that, using a new algorithm, a computer can (allegedly) judge your personality better than your closest relatives. Based on Facebook likes, the algorithm scores better than friends or even parents and spouses on a psychometric scale. Psychometric scoring does not per se equal knowing, but this is an interesting article to read — and proves that you need to reduce your digital footprint.
Read the article here: Computers Using Digital Footprints Are Better Judges of Personality Than Friends and Family
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